Chi è Frank Baeyens?
Frank Baeyens is a professor of experimental psychology at KU Leuven, Belgium. He is the author of more than 120 scientific papers on human learning and on a variety of experimental psychopathology topics. In recent years, his research has focused on the contribution of learning processes to acquired likes, preference, dependence & craving, and more specifically to smoking, vaping and nicotine use. As a resolute advocate for Tobacco Harm Reduction, he is currently investigating the efficacy and the pro’s and con’s of electronic cigarettes in controlled lab studies, clinical trials, observational studies and survey research. His work on vaping is featured regularly in national and international media outlets, he was a member of the e-cig advisory committee of the Superior Health Council (Belgium), and an instructor in the first KULeuven MOOC focusing on electronic cigarettes.